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Who Dares Design creates new packaging designs for Nim’s
2019-04-25

From:Packaging News


Nim’s has collaborated again with Who Dares Design, to launch its innovative new mixed Fruit & Veg Crisp ‘combination’ varieties.


The agency has created the packaging designs for this new range to follow the aesthetic principles of Nim’s current air-dried crisp variants, maintaining the visual language of the brand and it’s vibrantly adventurous personality, with unique attributes and flourishes to ensure that consumers can clearly differentiate between these new Mixed Crisps and the brand’s established Fruit Crisps and Vegetable Crisps.


The artwork for these packaging designs has been tailored for implementation within a vertically filled pillow pack format and for printing using a flexographic process, with Who Dares Design overseeing the various stages of the launch from pack design conception, through to development and transformation of pack artwork for approval and production with Nim’s designated print partners.


Who Dares Design’s unique capacity to manage and deliver the creative process and launch for Nim’s, using this joined-up approach, increased the client’s speed-to-market and eliminated project complications.

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